Space Planning & Category Management
Year on year, the length of an average shopping trip continues to decrease, resulting in a mere 6 seconds of exposure to the customer for each section and display. 67% to 71% of purchases are made in the only place in the whole supply chain where manufacturer, retailer and consumer needs come together, the store and more specifically the section. The millions of dollars spent on developing, launching and promoting a new product are wasted if it is out of stock, or in the wrong place on the fixture - yet 20% to 30% of shoppers leave the store wanting to buy one more item because it was out of stock, the store did not have the preferred size or the shopper could not find the item. Knowing that 35% of the total supply chain costs occur in the last 100 metres, in-store practices are crucially important in reducing overall costs.
In light of these facts it is no surprise that well over 90% of retailers and suppliers consider Space & Category Management as a critically important business issue.
Many years of international experience in consulting and a solid, truly holistic software package make MEMRB a one-stop shop for both retailer and suppliers seeking the ultimate in Space & Category Management solutions.
Click here to learn more about MEMRB’s software solutions for Space & Category Management
Click here to learn more about MEMRB’s Space & Category Management consulting services