Custom Research
For a competitive edge
Today's increasingly complex business environment presents a growing challenge. All industry sectors seek to gain an advantage in the marketplace, by responding faster than the competition to a defined consumer need.
MEMRB is leveraging its emerging markets expertise, in order to offer a wider array of effective market research services which may help you identify, select and formulate the appropriate marketing solutions by customising research to suit your needs.
Capitalising on its heritage, collective learning and extensive network of offices throughout the emerging markets, MEMRB has re-launched its Custom Research Services.
Why MEMRB Custom Research?
Heritage
MEMRB is a pioneer in the emerging markets paving the way since the early 1970's in the Middle East and since 1991 in Central/Eastern Europe. MEMRB addresses the issues facing the industry with extensive market expertise and knowledge.
Effective Project Management
'What clients need to know' is enhanced by a capable team of high caliber individuals who can understand each client's information needs, design a cost-effective research approach, and deliver actionable insights on time.
Partnership Approach
MEMRB is proud to be serving an extensive client base of blue-chip multinational and local clients who have chosen MEMRB as a business partner. An experienced and dedicated custom research team is geared to become reliable partners, providing highly client-centered support and work hard to provide the information, insights and professional expertise that wil help increase profitability and enjoy shared business success.
Capability goes Beyond Major Cities
Covering urban and rural areas allows us to reach a nationally representative sample and any taget population group with higher degree of cost and time efficiency.
Quality Management Procedures
Stringent quality procedures are applied throughout the research process. Independent back-check unit safeguards field work quality; thorough validation procedures safeguard data quality.
Integrated Services
Taking advantage of its wide range of retail tracking services, MEMRB is in a unique position to offer an integrated service to most FMCG manufacturers, distributors and retailers addressing the issues facing the industry with extensive market expertise and solutions.
What does MEMRB offer?
MEMRB conducts quantitative, qualitative and desk research assignments covering a wide range of products and services for multinational and locally based clients. Some of the business sectors and research topics covered are:
Industry Sectors
- FMCG
- Shopper
- Financial
- Automotive
- Telecom
- Electric and Electronic
- Healthcare
- Travel and Tourism
Research Issues
- Market Assessment
- Usage and Attitudes
- Branding and Positioning
- Concept and Product Testing
- Advertising and Marketing Communication
- Mystery Shopping
- Customer Satisfaction
- Customer Segmentation
For further information please contact a MEMRB representative.
