Modeling & Analytics

Leading-edge Industry Expertise.

Through the technological support of IRI, MEMRB provide custom analyses to address specific issues for companies in the consumer-packaged goods industry.

The basis of these analyses is mainly Retail Tracking sales data and where available studies are conducted using EPOS scanner information. For some studies the collection of causal information is also necessary. Sophisticated statistical modeling and advanced analyses are applied to the data to answer the most common business questions in the areas of pricing and promotions. This information is then used to forecast the most effective combination to optimize sales and profits in the future.

The main analyses available are:

• Price Elasticity Analysis.
• New Product Launches.
• In Store Trade Promotion Effectiveness.
• Assortment Optimization.
• Store Group Analysis.
• Full Marketing Mix Analysis.
• Market Forecast.
• ACV Analysis.