MEMRB Expands Syndicated Shopper Research

Nicosia, CYPRUS – September 29th, 2008 – As shoppers drive greater influence over the FMCG and Retail Industries, understanding their decisions, the reasons behind them and the ways they can be influenced is essential to the growth of brands and categories. Delivering distinctive products and pioneering outlet designs is critical in satisfying their evolving needs.

MEMRB, capitalising on its successful run of syndicated Shopper Insights projects in UAE, KSA, Kuwait, Lebanon and several other markets across Central and Eastern Europe in conjunction with IRI’s extensive market expertise and know-how, is pleased to announce the launch of a Syndicated Shopper Insights Service in Oman and Syria.