Discovering the Discount Store Shopper in the Global Retail Environment
20/07/2006
MEMRB/IRI launches a new Shopper Insight Service in Central Europe
“We are not in the business of testing consumers’ memory, we are in the business of understanding their behaviour”, Mr. Louis-Michel Barbotin - President Global Shopper Insight IRI
“We are not in the business of testing consumers’ memory, we are in the business of understanding their behaviour”, Mr. Louis-Michel Barbotin - President Global Shopper Insight IRI
MEMRB/IRI was pleased to launch its new Shopper Insight Service in Budapest, Warsaw and Prague a few weeks ago, with the first syndicated study in Central Europe to be launched in February 2006.
The event was well attended with more than 50 manufacturers and retailers joining the MEMRB team to listen to Mr. Louis-Michel Barbotin’ s presentation on the changes in the Retailers environment and, in particular, the effect of the growth of hard and soft discounters in the region.
Mr Barbotin – who is President of the Shopper InSight Division in IRI – was well positioned to talk on these issues having spent more than 14 years working exclusively on Shopper Research and previously having gained valuable expertise in manufacturing and retailing management positions in the US and Europe.
The Shopper Insight approach has indeed already been used in numerous European countries (France, Italy, Germany, Greece and the Netherlands) as well as in Asia and the United States. In the last two years alone, about 100 manufacturers have taken part in Shopper Insight studies (whether ad hoc or syndicated studies) covering more than 65 retailers and trade channels and adding up to over 100,000 face-to-face interviews.
This type of study can take many forms, either ad hoc or syndicated, either in store or as an exit survey, however, two fundamental believes always guide the basis of the methodology...
The event was well attended with more than 50 manufacturers and retailers joining the MEMRB team to listen to Mr. Louis-Michel Barbotin’ s presentation on the changes in the Retailers environment and, in particular, the effect of the growth of hard and soft discounters in the region.
Mr Barbotin – who is President of the Shopper InSight Division in IRI – was well positioned to talk on these issues having spent more than 14 years working exclusively on Shopper Research and previously having gained valuable expertise in manufacturing and retailing management positions in the US and Europe.
The Shopper Insight approach has indeed already been used in numerous European countries (France, Italy, Germany, Greece and the Netherlands) as well as in Asia and the United States. In the last two years alone, about 100 manufacturers have taken part in Shopper Insight studies (whether ad hoc or syndicated studies) covering more than 65 retailers and trade channels and adding up to over 100,000 face-to-face interviews.
This type of study can take many forms, either ad hoc or syndicated, either in store or as an exit survey, however, two fundamental believes always guide the basis of the methodology...
Related Documents
Read More.. Download Original Document - (Press Release Jan 2006 _ CEE DISCOUNTER STUDY.pdf)Please right click on the link and select the 'Save As' option.
