The Launch of MEMRB Shopper Insights in the GCC
20/07/2006
The partnership formed between MEMRB Retail Tracking Services and IRI owners of MCA, launch Shopper Insights in the GCC. MCA, an expert company with fifteen years experience in Shopper Research across Europe.
The objective is to help both manufacturers and retailers better understand today's consumers and their complex shopping environment. The new service was launched to the GCC at a special presentation held in the Emirates Towers on Monday March 13th 2006.
The keynote speaker at the event was Mr. Louis-Michel Barbotin, President Global Shopper Insight IRI.
Mr. Barbotin was kind enough to meet with Middle East Grocer and give a preview about the new service...
The objective is to help both manufacturers and retailers better understand today's consumers and their complex shopping environment. The new service was launched to the GCC at a special presentation held in the Emirates Towers on Monday March 13th 2006.
The keynote speaker at the event was Mr. Louis-Michel Barbotin, President Global Shopper Insight IRI.
Mr. Barbotin was kind enough to meet with Middle East Grocer and give a preview about the new service...
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