News

MEMRB/IRI launches a new Shopper Insight Service in Central Europe

“We are not in the business of testing consumers’ memory, we are in the business of understanding their behaviour”, Mr. Louis-Michel Barbotin - President Global Shopper Insight IRI

Older mothers having fewer babies means catering for a more discerning customer, as Ailsa Colquhoun reports.

Twenty years on the philosophy of cleanse, tone and moisturise is still alive and well, although a new kid on the block could be about to challenge the regime, as grocery sector analyst Ailsa Colquhoun reports

Olive oil is an ancient staple of the Middle Eastern diet. Today, the edible oils sector is fiercely competitive in the Middle East, with Spanish market entrants seeking regional growth and Saudi giant Savola setting itself ambitious targets.

After water, perhaps, no category of Middle Eastern food says “sustenance” more than soup. It has been a staple going back several centuries, and many of the ingredients originate from Bedouin traditions. Since the 7th century, Islam and its dietary laws have dictated what goes into meals and how they are eaten. From Spain and across North Africa to Persia (now Iran) and beyond, we see Islam ’s influence in food.

Hairstyling and colouring are everyday products that are good for business. But they are easy to get wrong. Market analyst Ailsa Colquhoun explains how you can make money in style.

By Vaggelis Mattheopoulos, ECR Business Manager MENA for MEMRB Retail Tracking Services