Partner
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the Consumer Packaged Goods (CPG), Retail, and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, Retail, and Healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI’s solutions make the consumer-driven, real-time enterprise possible. For many clients, IRI now provides international data services covering over 20 countries, with data delivered in consistent formats and supported by an international service team.
Work with leading global CPG manufacturers and retailers
IRI’s clients include: Anheuser-Busch, Johnson & Johnson, Philip Morris, Procter & Gamble, PepsiCo, Unilever HPCE, as well as top retailers, brokers and the financial community. We have an active presence in markets where 80 percent of the world’s market research dollars are spent, including operations in the United States, Europe, Latin America and several other countries.
Deliver consumer insights and market intelligence
InfoScan® is IRI’s retail sales tracking service, based on data from EPoS scanners and manual store audits. InfoScan is used by the CPG industry to monitor and evaluate the market performance of products sold in retail stores. IRI also offer consumer behavior tracking through their proprietary consumer panel in the U.S. and through an alliance with Europanel®, the leading European panel operator. IRI’s industry-renowned analysts add value to this information through in-depth analysis and insights into consumer attitudes and behaviour. This combination of information and insight is critical to our customers’ sales, marketing and supply chain initiatives.
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Breakthrough technology that puts the consumer and customer at the centre of your enterprise
The New IRI is taking its expertise to the next level with a revolutionary suite of solutions for consumer-driven enterprise management:
IRI’s Consumer-Driven Enterprise Management Software Solutions™ for the CPG industry provides companies with the ability to put the insights they have about their consumers to immediate application in driving key business decisions.
These solutions provide a unique framework for all phases of planning, performance analysis, and rapid decision making required to optimize brand management, trade promotion, and sales and operations management.
Integrated predictive scenario analysis capabilities quickly create and evaluate multiple what-if calculations and plan alternatives to help evaluate the impact of decisions—before they are made.
We are well connected
In addition to our suite of tracking, analysis and delivery tools; IRI has established strategic alliances with leading information and technology companies. These alliances and partners enhance our existing services while expanding our product offerings into new areas. In Europe, IRI works with TNS and GfK, who, together, provide consumer panel services in all European countries.
For more information please visit www.infores.com
