History

A pioneer in emerging markets

Since 1971, MEMRB has been providing the highest professional standards and value-for-money services in the area of Market Research in emerging markets. We offer an unparalleled understanding of the rapidly-changing markets in Central and Eastern Europe, the Middle East and North Africa through our network of offices in 33 countries in these regions.

In 1995 a strategic alliance was formalised with Information Resources Inc. (IRI) and in October 1998, IRI acquired a 19.9% shareholding in MEMRB with a view to jointly further develop our retail tracking business.